Welcome to The Ten Edit.

Located in the heart of the West End, The Ten Edit boutique provides everything needed by busy active Londoners looking for fashion-forward activewear that doesn’t compromise on function, and the latest in fitness and wellbeing products. The Ten Edit is also home to the UK’s first standalone store for innovative activewear brand Human Performance Engineering (HPE). Find out more about our partnership.

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Activity meets Activewear

Situated within the buzzy atmosphere of Ten’s Fitzrovia fitness studio and physio clinic, combine your next session with a browse of our full range of products curated to support an active lifestyle including:

Mon: 06:45 – 19:30
Tue: 07:00 – 19:30
Wed: 06:45 – 19:30
Thur: 07:00 – 19:30
Fri: 07:30 – 19:30
Sat: 09:00 – 18:00
Sun: 10:00 – 16:00

83 Great Titchfield Street,
London W1W 6RH
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HPE x Ten

The Ten Edit stocks the biggest collection of global activewear brand Human Performance Engineering (HPE) in Europe. With a brand vision to encourage movement, health and wellness, HPE were the natural activewear partner for our first ever store. In a busy activewear market dominated by a few select brands, HPE are building affordable luxury with performance and innovation for everyone, and we’re delighted to be a part of that mission by showcasing their range at The Ten Edit.

About HPE

Known as one of the top technical sports apparel brands on the market, HPE create performance apparel that doesn’t sacrifice style. Over 15 years of insights from working with multiple world champions including Formula 1 teams, Grand Slam winning tennis players and Olympians go into the creation of HPE products. Innovative HPE fabrics increase recovery and reduce inflammation whilst HPE style takes wearers from a body sculpting Ten Dynamic Pilates class to brunch.  Find out more about HPE on their website.

TenEdit – Clothing Made for Movement

The Ten Edit also stocks our very own TenEdit clothing. This capsule collection is informed and inspired by a decade of helping Londoners Move Better and has been designed and curated by the experts at Ten.

Bond Mesh Top

Bond Mesh Top

Peacock Top

Dover Street Zip-Through  (GREY)

Portobello Racer Back Vest (BLACK)

Ledbury Tee

Golborne Leggings  (BLACK)

Clerkenwell 7/8’S  (BLACK)


Our super-comfy, super-grippy, super-functional Pilates socks are a must have for your Dynamic Reformer Pilates class. Available in 3 colours – pick up yours before your next class in store.

Our brands

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