Ten exists as the result of a happy accident. More specifically, a car accident, back in 2006.
The idea for Ten Health & Fitness was born in the rehab gym where founder Joanne Mathews was recovering from the back and pelvic injuries she sustained in the crash. And it came to fruition in October 2007, when the first TenPilates Studio opened.
Seven years on, and with more than 90 staff in six locations, Ten has become the Dynamic Pilates destination of choice for discerning Londoners.
With first-hand experience of the challenges and frustrations of trying to remain fit and healthy while managing injury, Joanne knows the importance of a holistic approach to health and exercise. The launch of TenPhysio in 2009, TenBarre and TenHiiT in 2013, and TenRX in 2014 – and with them, Ten’s uniquely integrated Circle of Care model – has brought this philosophy vividly and effectively to life.
Today, as Managing Director, Joanne is responsible for Ten’s strategic direction and day-to-day performance. Making things happen is one of her greatest pleasures, and taking Ten from an idea to an established brand is her proudest achievement to date.
Joanne loves business and people. Her ability to combine these passions makes her role at Ten the most fascinating, challenging and rewarding of her career.