New to Ten? Start moving better with 3 classes for £57

The goal here at Ten Fitzrovia is simple: we aim to help you live healthier, happier and stronger for longer. You’ll find our integrated health and fitness studio situated just a stone’s throw from Oxford Circus.

We offer a unique combination of services designed to enhance, balance and maintain both your physical fitness and your emotional and mental wellbeing.

We adopt a holistic approach, with Reformer Pilates Classes, Physiotherapy, Sports Massage, Clinical Exercise and Personal Training tailored to meet your individual needs.

With exposed brickwork and an abundance of natural daylight, our Fitzrovia studio has a spacious, contemporary feel. We provide a dedicated area for 1-1 sessions, two treatment rooms and a pristine shower and locker space. Covering three floors in all, our ground floor is home to a dedicated retail space offering a curated selection of activewear and wellbeing products.

Whether it’s building strength and tone, recovering from injury or something else, we’re dedicated to helping you reach your personal goals.

  • Ten Fitzrovia
  • Ten Fitzrovia
  • Ten Fitzrovia
  • Ten Fitzrovia
  • Ten Fitzrovia

OPENING HOURS

  • Mon - Thu: 07.00 - 20.30
  • Fri: 07.00 - 19.30
  • Sat: 08.00 - 16.00
  • Sun: 08.00 - 16.00

WHERE TO FIND US

AMENITIES
Fitzrovia

  • SHOWERS

    Fully stocked to help you freshen up after class.

  • TOILETRIES

    Enjoy our complimentary shampoo, conditioner, and body wash.

  • HAIR APPLIANCES

    We have hairdryers and GHD straighteners available.

  • FILTERED WATER

    Bring your water bottle and stay hydrated.

  • TOWELS

    We provide towels for your convenience.

  • GRIP SOCKS FOR SALE

    Grip socks are required for all classes at Ten. If you don’t have them already, choose from our super-stylish, super-grippy selection.

Edward KellowEdward Kellow
21:17 29 Oct 25
Excellent one to one coaching. My tutor Tom is excellent at diagnosing muscle aches and pains and then giving me exercises to put things right. I have complete confidence in his ability to banish my back pain with focussed exercises. Also, Tom is always looking for ways to (gently) push me to the next level. So our sessions never get stale, even though I have been working with Tom for over a year. Thank you, Tom.
Jyrki Hegi.fiJyrki Hegi.fi
18:24 29 Oct 25
Absolutely a wonderfull massage, Ellie was brilliant! Thank you Ellie 🙏
Maija KiljunenMaija Kiljunen
16:45 28 Oct 25
Absolutely amazing massage and such a beautiful place! Thank you! ⭐️⭐️⭐️⭐️⭐️
JelenaJelena
18:30 19 Mar 25
I am beyond grateful for the exceptional care I've been receiving at Ten Health & Fitness Fitzrovia, particularly from Lead Physiotherapist Nehir Akmil.I cannot recommend Nehir enough—she is, without a doubt, one of the most trustworthy and dedicated care professionals I have ever encountered. I walked into my first physiotherapy appointment in pain, anxious, and teary-eyed from the health difficulties I’ve been dealing with in recent years. My persistent lower back pain had become unmanageable, which led me to seek Nehir’s help.From the very first session, Nehir listened with such thoughtfulness and empathy. She created a high-quality, holistic recovery plan tailored to my needs. I followed her guidance and, before long, seen tremendous improvements—not only in my lower back pain but also in my overall well-being. A month later, I now walk into each session with a smile, excited about the milestones we'll achieve next!Nehir approaches every session with positivity, determination, and immense expertise. She has a rare combination of deep knowledge, extensive experience, and genuine care for her patients. One example that truly stood out was when she called to check in before an upcoming appointment. During our call, I mentioned that I was having a particularly painful day, and without hesitation, Nehir scheduled me for a same-day appointment within just a few hours!She also helped me reframe my perspective on physiotherapy exercises, teaching me to see them as an act of self-care. Thanks to her, my daily routine now includes these exercises—along with my hot water bottle, massage balls, and breathing techniques—which I genuinely look forward to every morning.The entire studio is a top-tier sports medicine center, equipped with state-of-the-art facilities and staffed by incredibly kind professionals. What I particularly appreciate is their team-based approach—Physiotherapists collaborate with Doctors (a spine specialist even checked in on one of my sessions to offer guidance), and they exchange notes with Pilates instructors and other Coaches. This ensures that you receive the right support, not only during physiotherapy sessions but also in workout classes afterward. It’s rare to find a fully integrated care team like this in Central London, and I am SO glad I trusted Ten Health & Fitness with my recovery.A heartfelt thank you to Nehir and the entire Ten Health & Fitness Fitzrovia team for helping me get back on my feet! I’m now looking forward to gradually returning to Reformer Pilates—and eventually, running again. :)
Alex ChubbAlex Chubb
16:21 22 Feb 25
I would strongly recommend Nehir - physiotherapist at Ten Health Fitzrovia. Nehir was extremely knowledgeable and skilled at diagnosing and treating my shoulder issue. She took the time to explain the diagnosis and talk me through the exercises. The sessions were always enjoyable, and her manual therapy really helped.
JoGJoG
11:26 10 Jan 25
I have been going to Ten gyms for over 10 years. I regularly attend classes at Fitzrovia and all of the teachers, physios and staff are friendly, helpful and knowledgeable. Recently I have needed ongoing physiotherapy treatment and Nehir has been amazing, taking the time to understand the issues, she has done a great job in improving my pain and mobility issues. I 100% recommend Ten for all your pilates and physio needs!
Rajeev SRajeev S
20:22 21 Jun 24
Jay was an outstanding sports massage therapist, really listen on what my issues were and really laser focused on helping work those issues out.
Chiara Di VeceChiara Di Vece
09:49 18 Apr 24
As someone with three herniated disks, finding a workout routine that doesn't exacerbate my condition has always been a challenge. Since starting reformer Pilates here, I've noticed a remarkable improvement in my health and overall well-being. The classes with Kristin and Jess have been instrumental in this transformation. They are not only knowledgeable and experienced, but also incredibly attentive, ensuring that every movement and posture is executed correctly to avoid any strain or injury.
Rukshana AlievaRukshana Alieva
13:24 12 Jun 23
I always have a great massage with Courtney; she is my go-to masseuse in London. What truly sets her apart is her exceptional ability to understand my needs and to address them. Sometimes I find myself thinking that there is something magical in her massage because I tend to visit her with some tightness and stiffness and after the massage with her I feel much better. I found her recommendations of stretching exercises to be super helpful in preventing the reoccurrence of any issues. I am very grateful to Courtney for her care, skills and expertise.
Harriet FreemanHarriet Freeman
10:08 19 Mar 23
Ruth - Sports MassageCompletely excellent. Has set a new standard of what a sports massage should be
Eleni GrammenouEleni Grammenou
13:47 05 Nov 22
Have been attending classes for almost a year now. The transition from beginner to intermediate and then advanced was very quick and smooth for someone with a gym background. The trainers are knowledgeable and do everything to make sure the technique is right and specific muscles are targeted properly (shout out to Kirstin, Adam, Skye and Tommy). The reception is also lovely and very accomodating. Cannot recommend ten health and fitness enough!
Joanna FJoanna F
10:03 07 Aug 22
One of the best Pilates experience in London - unpretentious, efficient session and reasonably priced. The instructor was professional. Clean, spacious, and quiet space with plenty of sunshine. You truly feel the inner peace here towards the end of a challenging session. They don’t do so much marketing as some other studios do, but this place has all I was looking for in a Pilates workout, and is, to be honest, better than many others that are overrated / overhyped because of lavish interior designs / additional services / good looking trainers.
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