Ten April Fools

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For the last few years our April Fools’ campaigns have tested the limits of believability and fitness fads. Below you’ll find an archive of them all – from underwater Pilates to Pilates in a van.

Click each image to read the full campaign.
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2017: Eco-Lates

2016: BikramLates

2015: Reformers-to-Go

2014: Sudoku Martial-Lates

2013: Dark-Lates

2012: Sub-AquaLates

2011: TenTransit